Why Podcast?

Thanks to the incredibly popularity of Apple Inc's iPod and other media capable mobile devices, combined with increased understanding and use of distribution tools such as the Apple iTunes store / other RSS aggregation applications, the number of people downloading podcasts has steadily grown.

Podcasts provide producers with a powerful, cost-effective marketing tool, requiring consumers to register their interest just once, in order to establish a continuous automatic feed of material to their devices. Organisations with podcasts stand out from the crowd, generating interest in their services in a format increasingly embraced by consumers in today's busy world.

This is particularly true in cities such as Tokyo where long commute times are common - many of our listeners use these 'down times' to catch up on the podcasts we produce.

Pokya.jp also makes use of the latest social networking tools to get word out about the stories it covers. Tools such as Twitter, Facebook and YouTube provide us with the ability to increase our reach in a cost-effective manner. We also advertise on Facebook, and will shortly be collaborating with Tokyo Metropolis Metpod to further spread the word.

We are also careful to provide written copy relating to all subjects covered in our podcasts to ensure good rankings in search engines.

If you would like help or advice regarding creating your own audio / video podcast, please do get in touch.

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